How do you get employees to become more engaged in a department that has shown negative growth for the past 2 consecutive years?

After an all day Annual Sales Meeting, how do you send your employees home feeling charged up and motivated to use the information they have learned?

Create and conduct a motivational, entertaining, and informative education program for bank CEOs and all levels of management. 

In a two hour event, how do you get frontline sales people (Tellers, Customer Service Representatives, Assistant Managers, and Branch Mangers) to become more engaged to:  

1. Refer customers to other lines of business 
2. Cross Sell additional products and services
3. Strive to deliver 5 Star Customer Service