BOONTON, NJ January 27, 2009 - On January 23, 2009 Eric Laurens and Dennis Budinich (co-founders of FTC Methods Inc.) attended the New England Financial Marketing Association annual conference titled New Year, New You!  How to Drive Your Career/Institution to the Top! at the Boston Park Plaza Hotel in Boston, MA. Dennis Budinich - The Motivated Banker – opened the conference with a dynamic presentation titled The Power of Integrated Leadership. During the presentation, Dennis provided information on bank marketing programs and challenged the participants to become a more integral part of their organization's overall success.

Dennis summarized his presentation as follows: "As people struggle during these tough times, our business as usual approach to coaching, sales, service, and leadership will not be good enough to truly thrive or even survive through these economic times.  Bank leaders need to gingerly prepare and encourage their people to do their best in 2009.  During this historic time it is essential that we address the human side of business - the emotional and mental components - now more than ever." 

Throughout his presentation, Dennis expressed that there is no single “magic bullet” to leading people to perform at their best in the worst of times.  "There is not one book or one article you read and – bam! – change overnight.   The reality is that there are several keys to change, numerous primary sources worth reading, and dozens of exercises that help — and the short list is constantly changing.  Sure, some truths persist over the years, but the optimal solu­tion for today’s environment goes well beyond winning friends and influencing people.  There are new and valuable skills that when learned and applied properly can change a person’s life, and can make the difference whether a bank succeeds or fails."  He went on to encourage attendees to become students of an integrated leadership approach and to develop an environment of all for one and one for all.  He pointed out that it is an attitude that starts from the top, bursts through department lines, crushes silos, and fosters a total team environment set on a universal goal.   This mindset requires not only cooperation between individuals and departments, but collaboration on how they can help each other reach a universal goal – growing the bank.  Integrating the efforts of employees and leading them to perform at higher levels during daunting times takes special mental skills and proven strategies. Dennis shared these skills as well as ideas on how to apply them: 

• Prevent an emotional and mental recession from seizing the workplace environment.
• Develop trust and support of others within the organization.
• Work with people from other areas of the bank to tackle common issues.
• Devise goals, strategies, and incentives that optimize employee and customer relationships.
• Create a mindset and business plan that maximizes resources and resourcefulness.
• Unlock the promise of human potential of employees.

The conference was well attended again this year and drew over 90 attendees from various banks across New England.  Other topics covered included Marketing Efficacy and Life Coaching.

FTC Methods Inc. is a Boonton, NJ headquartered corporation, founded in May 2004 by Dennis Budinich and Eric Laurens. FTC works solely with financial institutions to help them increase the bottom line.  They have successfully helped a number of banks significantly increase revenues, deposits, and commercial relationships while at the same time raising employee engagement and customer loyalty. 

Contact Information:

FTC Methods Inc.
Eric Laurens - Director
121 Hawkins Place # 137
Boonton, NJ 07005
(201) 247-1642
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